Prospecting and lead generation is the
method of making links which may lead to a sale or other promising result. The
leads may come from various sources or undertakings, for example, via the Internet,
through personal referrals, through telephone calls either by telemarketers,
through advertisements, events, and purchase of lists of potential clients.
These and other events can become more easily managed with this great workshop.
With our Prospecting and Lead Generation
workshop, you will begin to see how important it is to develop a
core set of sales skills. By managing and looking at the way people interact
and seeing things in a new light, you will improve on almost
every aspect of their sales strategy.
Course
Outline:
Module
One: Getting Started
Module
Two: Prospecting
Module
Three: Traditional Marketing Methods
Module
Four: New Marketing Methods
Module
Five: Generating New Leads
Module
Six: Avoid Common Lead Generation Mistakes
Module
Seven: Educate Prospects
Module
Eight: The Pipeline
Module
Nine: Follow up Communication
Module
Ten: Track Activity
Module
Eleven: Create Customers
Module
Twelve: Wrapping Up